![]() Most individuals are able to see both, but only one at a time.Īn individual in an organization is exposed to various stimuli such as the ringing phone, tapping of keys on a computer keyboard, the sound of other employees chatting, and other different sounds, etc. Thus, some individuals may see a vase while others may see two faces in the image. Depending on the interpretation, the result varies for individuals. Some individuals organize the dark parts of the image as the foreground, and the light parts as the background while some interpret the image as vice-versa. The brain interprets the image which varies between individuals. Then, the individual registers the image using his vision. Let us briefly discuss the elements of the SOBC model in the following section:Īt first, the image stimulates the individual to focus on it while blocking the rest of the surroundings. The SOBC model helps to understand, predict, and control organizational behavior on the basis of managing the contingent environment. The importance of perception can be explained with the help of the SOBC (Stimulus-OrganismBehaviour-Consequence) Model of organizational behavior given by Fred Luthans. Perception guides human behavior in general. Perception is a cognitive process, which involves the interpretation of stimuli in the environment and comprehending their meaning. The subsequent sections illustrate the importance of perception, the perception process, perceptual selectivity, and the various factors that influence perception. For example, in a music concert, an individual is able to distinguish the sound of guitars from those of the piano and so on. It also discriminates against the various sounds in an individual’s environment, referred to as auditory discrimination.Īuditory discrimination is the process whereby an individual differentiates between sounds around him or her. The brain interprets the incoming noise into something useful and comprehensible. ![]() These impulses are directed to the brain where they are interpreted. The ears detect these sound vibrations and convert them into nerve impulses. ![]() Sounds around an individual, exist in the form of vibrations that travel through the air (medium). 9.6 Individuals Should Avoid Inappropriate AttributionsĪuditory perception is the process by which the brain interprets what an individual hears.9.5 Individuals Should Avoid Common Perceptual Distortions.9.4 Individuals Should Rise Above Personal Impressions.9.2 Individuals Should Support Their Perception Through Information From Different Sources.9.1 Individuals Should Have High Levels of Self-awareness.8 Managerial Implications of Perception.
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